Showing posts with label master-class. Show all posts
Showing posts with label master-class. Show all posts

Tuesday, October 26, 2010

7 faces of the pr-crystal: Profession choice

1.    Profession choice. Please, don’t tell me you are unhappy to be in PR. The world is so large and free – try to find yourself somewhere else. Actually, the main reason of creative problems, that meets young specialists after 1-2 years of active work, is that the profession choice was made in wrong way. Why do they come to PR or AD? Cause it’s ‘cool’. Cause it promises full self-realization, eternity of creativity, clean like a tear and wide like Pacific.


7 faces of the pr-crystal

Two weeks ago I’ve made the master-class for MSU (MGU) students. The theme  was "Responsibility of pr-specialist." Could I put 10 years of journalism and public relations into 2 lecture hours? Ok, I did that.