Today, on April 19, of Russian PR experts Expedition goes to China to get acquainted with the experience of the Celestial Empire’s modern image creation.
As part of the recently launched Year of Russian Tourism in China, delegation of the Russian Public Relations Association (RPRA) will visit Beijing and get acquainted with the Chinese experience of territorial brand building. The expedition will be held from April 19 till 26, 2012.
Territory promotion, competition for investment between regions, development of tourist image are hot topics for both Russia and China, which is always able to solve these problems efficiently. Among the topics of interest are attraction of tourists (more than 53 million one day tourists visited China in 2012), holding sport events (Summer Olympic Games 2008 in China were the first to be broadcast entirely in high definition and drew 4.7 billion viewers), use of popular art for promotion of national values and mentality, ideas of national identity and statehood. During the event Russian pr-experts will appreciate the communication component of the "Chinese miracle".
The visit is held at the invitation of China National Tourism Administration. The agenda includes business visits to the Chinese companies, familiarization tour to the tourist objects, meetings with representatives of industry of public opinion control.
By agreement of the parties, all events of the working trip will be reported in the special blog on RPRA website, personal blog of Alexey Glazyrin, head of the Russian delegation, RPRA Vice-President and GC Newton Chairman of the Board of Directors.
As part of the recently launched Year of Russian Tourism in China, delegation of the Russian Public Relations Association (RPRA) will visit Beijing and get acquainted with the Chinese experience of territorial brand building. The expedition will be held from April 19 till 26, 2012.
Territory promotion, competition for investment between regions, development of tourist image are hot topics for both Russia and China, which is always able to solve these problems efficiently. Among the topics of interest are attraction of tourists (more than 53 million one day tourists visited China in 2012), holding sport events (Summer Olympic Games 2008 in China were the first to be broadcast entirely in high definition and drew 4.7 billion viewers), use of popular art for promotion of national values and mentality, ideas of national identity and statehood. During the event Russian pr-experts will appreciate the communication component of the "Chinese miracle".
The visit is held at the invitation of China National Tourism Administration. The agenda includes business visits to the Chinese companies, familiarization tour to the tourist objects, meetings with representatives of industry of public opinion control.
By agreement of the parties, all events of the working trip will be reported in the special blog on RPRA website, personal blog of Alexey Glazyrin, head of the Russian delegation, RPRA Vice-President and GC Newton Chairman of the Board of Directors.
