Tuesday, October 26, 2010

7 faces of the pr-crystal: Profession choice

1.    Profession choice. Please, don’t tell me you are unhappy to be in PR. The world is so large and free – try to find yourself somewhere else. Actually, the main reason of creative problems, that meets young specialists after 1-2 years of active work, is that the profession choice was made in wrong way. Why do they come to PR or AD? Cause it’s ‘cool’. Cause it promises full self-realization, eternity of creativity, clean like a tear and wide like Pacific.



Welcome to the real world, boys and girls :) Old Maslow built his pyramid for every human being. First you are to get respect. And the only thing to get it is hard successful working. And the only thing for success in PR is… Information!
That leads us to responsibility for our information field.

But please excuse me for a couple days – I still have some work to do. Don’t go far, I’ll be back

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