Tuesday, October 26, 2010

7 faces of the pr-crystal: Profession choice

1.    Profession choice. Please, don’t tell me you are unhappy to be in PR. The world is so large and free – try to find yourself somewhere else. Actually, the main reason of creative problems, that meets young specialists after 1-2 years of active work, is that the profession choice was made in wrong way. Why do they come to PR or AD? Cause it’s ‘cool’. Cause it promises full self-realization, eternity of creativity, clean like a tear and wide like Pacific.


7 faces of the pr-crystal

Two weeks ago I’ve made the master-class for MSU (MGU) students. The theme  was "Responsibility of pr-specialist." Could I put 10 years of journalism and public relations into 2 lecture hours? Ok, I did that.



Tuesday, October 19, 2010

Speaking about communications in Russia

This autumn I've made the presentation for the Belgian-Luxembourg Chamber of Commerce for Russia and Belarus (CCBLR) in Brussels.
The meeting was rather interesting - I was really surprised by strong interest of European business to Russian market.
As it is told in press-release of our Belgian partners Newton-21 communication group, "an overview of the Russian communication market, its trends, legal environment and communication tools were all covered in a presentation that provided the audience with the essential knowledge required to establish one’s business abroad".

And all the event was held prior to the economic mission  leaded by the Prince of Belgium to Russia that will take place in April 2011.

Monday, October 18, 2010

Hi everybody

Thank you for coming.
I am Natalia Gurova, professional PR-manager. So my blog is about PR in its theory and practical solutions. I try to update the "PR Strategies Blog" a couple times a week. Stay tuned :)