Mistakes are the easiest way to destroy the communication from the first step.
Russia &CIS is one of the most attractive region for many large and medium business. Entering WTO, striking the crisis, unique customer’s behavior make this market a delicious apple pie. From the other hand, Russian tourists are easy meat abroad. And of course, first positive marketing ideas with signboards and menu in Russian worked very good . Small and rude texts mistakes seemed charming to naïve tourist eye. But those blessed times passed over. Now literacy is one of the marks of quality.
