Customer request

A myriad of constantly working information channels are trying to get customer's attention every single minute. It makes him to straight against this information attack. Successful PR-strategies today are not concentrated on storytelling, or product advantages, or company achievements. The main goal we are focusing is audience's interest. Only this interest leads us to concrete customer request.

7 faces of the pr-crystal: Information field

So, here it is, our Information field. Let's try to divide in blocks and sides to stop shocking and begin working.
You have your working place, first of all. And you have your company/client, who generates information every day. Here you are responsible for filtering that information and making the decision - what is actual and important, what is waste, what is closed and so on. Of course, you can ask somebody about that. At first time you'll have to. But there will come some Magic Day when you'll have to decide it yourself and for your own responsibility. And from that day there will be no way back.
Where's the clue to solve the choice problem here? Actually, it's just in front of you. Yes, I mean it - the calculator. In fact, everything is 'calculatable'.