Quantity and quality

The lack of quantitative/qualitative focus the audience will certainly play a cruel joke on those for whom the figures in the reports overshadow the strategic objectives of the project. For instance – one manager desperately need to show a convincing figure in the statistics of visitors to the page by the end of the month. So he begins to wreak news, comments, videos and pictures of all available profiles. Even, perhaps, fall to such a mechanism of "black PR" as bots and the "ghosts". Perhaps, at the end of the month the statistics will shine with a four-five-digit numbers. But in reality, the reputation of the company / product / project will not acquire anything new, but in very advanced cases even lose. We remember the shocking statistics from “Vkontakte”: there were 76% of noodles in a "Rollton" group, 73% in "Svyaznoy Bank,"  59% in Adidas and  37 % in Coca-Cola. Conclusions are evident.