Friday, April 6, 2012

The PR profession continues to evolve

Thanks to Joe S. Epley, APR, Fellow PRSA for kind words and nice article:

"A good example of the bright new stars in the Russian profession is Natalia Gurova, a vice president for the Moscow-based Newton-PR. She sees continued growth in the profession, particularly because more small- and middle-sized businesses are recognizing the value of public relations. “There is a growing need for specialists within the profession, such as analysts, event planners and internal communicators,” she says. “Now everyone is trained as generalist.”
http://www.prsa.org/Intelligence/Tactics/Articles/view/9700/101/Public_relations_in_Russia_Keeping_open_a_once_clo

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