Customer request

A myriad of constantly working information channels are trying to get customer's attention every single minute. It makes him to straight against this information attack. Successful PR-strategies today are not concentrated on storytelling, or product advantages, or company achievements. The main goal we are focusing is audience's interest. Only this interest leads us to concrete customer request.

audience - again

The biggest mistake that CEO may make, defining his audience for PR-tasks (and PR-budget), is idea that PR is only about media. Insofar as PR mean relationships (public relations) with numerous different people, we can not define PR to be only relationships with journalists, or just with investors, or only with the government and officials. PR - it's always contact with the audience that you need for strategic development.

7 faces of the pr crystal: Target Audiences

Their majesties Target Audiences. People, most of whom  you'll never see, hear or ever call by name. What do you know about them? What do you know about their life? Can you imagine your product in their kitchen, or bath, or bedroom? Do you see your boss among the list of people who are interesting for your audience?
I can ask you a thousand more questions about your audience, but the main thing I'm trying to say is that you are to know your audience in every single communication. A letter you send, a phone-call you make, a banner you draw, an article you write - rise your eyes up and see the man who will read/see/hear it.