Typically, is social media goal setting and objectives planning are similar
to the general principles of PR-planning: reputation KPIs, audience coverage,
the wording of key points of communication. Further
objectives tree is constructed, the audience is segmented by quality groups, messages
for each of them are written. So
you start working and developing effective projects and actions on the best channels
of communication. I prefer to create a prototype of the communication model and
test on a focus group, adjust it if necessary, get a budget and start an implementation.
Coverage
of the tasks of social networks commensurate with their abilities - from
selling apples to crisis communications. You
can even conduct case studies, test product and choose the chief for your transportation
department. And the principles
of communications will meet these challenges. But it’s
very important to conform to generally accepted norms of behaviour. Don’t
be rude, don’t continue senseless debates, don’t even try to start censorship
on your blog. Also don’t lie. Please. It’s
rather better to be positive, non-intrusive, interesting, original erudite. Remember that you are a storyteller. A
good story told in time to the right person, can enter the company name in the history
of the market.
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