Two weeks ago I’ve made the master-class for MSU (MGU) students. The theme was "Responsibility of pr-specialist." Could I put 10 years of journalism and public relations into 2 lecture hours? Ok, I did that.
Director’s decisions, communication strategies, marketing strategies, quality tests, accidents, charity and public affairs – for the first sight it seems that pr-specialist is responsible for everything. Actually, it is not so. We are only responsible for the way it all looks. And here appears 7 faces of our professional crystal:
Director’s decisions, communication strategies, marketing strategies, quality tests, accidents, charity and public affairs – for the first sight it seems that pr-specialist is responsible for everything. Actually, it is not so. We are only responsible for the way it all looks. And here appears 7 faces of our professional crystal:
- Profession choice
- Information field
- Language
- Branch
- Company
- Audience
- Facts interpretation
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